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HTC UNVEILS HTC GRIP: SERIOUS PERFORMANCE FOR SERIOUS ATHLETES
HTC launches GPS-enabled smart fitness tracker designed for UA Record?
Barcelona, Mobile World Congress, March 1, 2015 — HTC, a global leader in
innovation and design, today unveiled its first high-performance, smart fitness
tracker, the GPS-enabled HTC Grip?. Powered by UA Record, the new health and
fitness network from Under Armour designed for athletes and fitness enthusiasts,
Grip fuses HTC’s renowned design with powerful, accurate tracking across a
range of sports and activities, allowing athletes to set personal goals, then
smash them. Compatible with Android and iOS devices1, as well as
Bluetooth-enabled accessories like heart-rate monitors, Grip extends its
functionality, providing additional performance data to the Under Armour
Connected Fitness? platform.
Drew Bamford, Corporate Vice President of HTC Creative
Labs commented, "Our partnership with Under Armour has allowed us to direct our
combined ambition, talent and passion towards developing new ways to empower
athletes to make the most of their training every day. Grip is our first
product to offer deep integration with UA Record, providing an experience that
will surpass the high standards of even professional athletes."
Robin Thurston, SVP, Connected Fitness, Under Armour
said, "HTC is an exciting partner for Under Armour and Grip, designed by HTC
and powered exclusively by UA Record, is just a taste of what’s to come in the
next year. Together we’re looking forward to exploring new ways to empower and
inspire athletes of all levels and to rewrite the rulebook of performance
tracking, training and improvement."
Uncompromising design, peak
performance
Grip is designed to comfortably support even the most
extreme training regimes. The
contoured, waterproof band conforms to your wrist without pinching your skin or
catching on clothing during workouts. The curved PMOLED display also makes it
easy to read time, distance and notifications on the move.
Available in three sizes,
to ensure a perfect fit, Grip complements even the most advanced training
equipment and apparel in both style and performance.
Capable of tracking and recording a variety of workouts
(from running and cycling to time spent at the gym), Grip is also waterproof2,
making it perfect for tracking every step, from the gym to the shower and
beyond. Its 100mAh battery lasts up to five hours when the integrated GPS is
turned on, enabling Grip to accurately capture route, distance, pace and
calories burned, all of which sync with UA Record in real time. Grip also
connects to an assortment of external heart rate monitors, including the Under
Armour A39, making it ideal for athletes wanting to track their heart rate. For
everyday usage, Grip lasts up to 2.5 days on a single charge, ideal for
tracking daily activity.
Professional trainers will agree that sleep is crucial to
the success of any serious training program and Grip’s auto sleep detection
records the total amount of time spent asleep. Periods of deep and light sleep are
also recorded with a view to helping you develop sleep patterns that will help
athletes unlock peak fitness and performance.
Stay connected, stay focused
Even in the midst of the most punishing workout, nobody
wants to feel out of touch. When connected to an Android or iOS smartphone, a
simple glance at your wrist allows you to see incoming call and message
notifications, without missing a step or interrupting your flow. A clear, 1.8
inch PMOLED display shows your latest real-time stats and provides an easy way
to remotely control your music playlist from your wrist.
Go hard or go home – get inspired with
full UA Record integration
The HTC Grip has been designed to seamlessly synchronize
performance data with Under Armour’s UA Record, allowing you to access powerful
analytics that show the impact of your training along with your social
community and exclusive content for an all-in-one digital experience. Be
inspired by updates from professional athletes, nutritionists and trainers, or
alternatively, make your personal motivation a team effort, and support your
friends with their goals, by sharing your updates and photos or competing
directly with them in interactive challenges.
The HTC Grip will be available in Deep Teal/Lime at
select retailers in North America, beginning this Spring.
It will be available at
HTC.com, Under Armour, Academy Sports + Outdoors, AT&T, Cabela’s, DICK’S
Sporting Goods, Sports Authority, and Walmart. More information on availability
will be shared in the coming weeks. Follow @HTCUSA and visit
www.jeansandsneakers.com for more information.
Notes to Editors
1 iOS 7, Android 4.3 and above
2 IP57, immersible in up to 1m of water
for up to 30 minutes
About HTC
HTC Corporation aims to bring brilliance to life. As a
global innovator in smart mobile devices and technology, HTC has produced
award-winning products and industry firsts since its inception in 1997,
including the critically acclaimed HTC One and HTC Desire lines of smartphones.
The pursuit of brilliance is at the heart of everything we do, inspiring
best-in-class design and game-changing mobile experiences for consumers around
the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498).
www.jeansandsneakers.com
